Amazon: How Bezos Built His Data Machine - BBC
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Amazon: How Bezos Built His Data Machine - BBC
You might call me an Amazon super-user.
I’ve been a customer since 1999, and rely on it for everything from grass seed to birthday gifts.
I’ve been a customer since 1999, and rely on it for everything from grass seed to birthday gifts.
There are Echo speakers dotted throughout my home, Ring cameras inside and out, a Fire TV set-top box in the living room and an ageing Kindle e-reader by my bedside.
I submitted a data subject access request, asking Amazon to disclose everything it knows about me
Scanning through the hundreds of files I received in response, the level of detail is, in some cases, mind-bending.
BillĀ
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