Apple Will Dominate 'Ambiance' Says UBS

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Apple Will Dominate 'Ambiance' Says UBS

Post by bdahm on Sat Oct 08, 2016 7:26 am

UBS’s Steve Milunovich today reiterates a Buy rating on shares of Apple (AAPL), reflecting on the fact that most of the market cap of the stock is existing profit, showing “investors don’t seem to have much faith in Apple’s future.”

Maybe if Apple has nothing but the iPhone, that worry is warranted, writes Milunovich.But, “we believe Apple is preparing for the next era of personal technology—the Ambient Paradigm.”

Milunovich quotes late Apple co-founder and CEO Steve Jobs, who claimed in 2007, with the iPhone, the company was “skating to where the puck is going,” to remind people it’s hard to always know what the company is “evolving” into:



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